That was down on 3.29 billion in the prior year quarter, down from 3.49 billion in Q2 2019, and down from 3.86 billion in Q2 2018. In Q2 2021 – as just announced in Sirius’s latest financial results – Pandora attracted 3.03 billion ad-supported listener hours. The SiriusXM platform itself generated $1.64 billion in Q2 2021, up on $1.54 billion in the equivalent period of last year.Īnother standout metric for Pandora is its total ad supported listener hours in each quarter. Including Pandora, total revenue at SiriusXM in Q2 2021 stood at $2.16 billion, up 15% on the $1.88 billion generated in Q2 2020. That was up on the $336 million generated by Pandora in Q2 2020, and the $441 million generated by the platform in Q2 2019. Pandora’s total revenues – across advertising and subscription – in Q2 2021 stood at $516 million. The platform ended the quarter with 6.51 million self-pay subs, versus 6.25 million in the equivalent quarter of 2020.
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In Q2 2021, the net number of Pandora self-pay subscribers crept up by 118,000 across Pandora Plus and Pandora Premium. not bundled into car purchases) subscriptions business.
“Including Pandora, total revenue at SiriusXM in Q2 2021 stood at $2.16 billion, up 15% on the $1.88 billion generated in Q2 2020.”Īnother set of numbers worth keeping an eye on: Pandora’s “self-pay” (i.e.
That $383m revenue figure included off-platform results such as Pandora’s AdsWizz business, and was also up on Pandora’s pre-pandemic performance: the platform generated $306 million from ads in Q2 2019. Not that any of this has hurt SiriusXM’s own prosperity.įor one thing, despite that ongoing shrinkage in users, Pandora’s total advertising revenues actually climbed 82% year-on-year in Q2 2021 (following the Covid-hit turbulence of 2020) with $383 million generated in the quarter.
How swift has Pandora’s user reduction been? Pandora’s own website still suggests that it offers a “highly-personalized listening experience to approximately 70 million users each month”.
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